Carlsberg looks forward to Euro 2012

During the recent World Cup, the Carlsberg Football Tour took the game to fans around the country.

The last stop for the tour was the Street Party at Telawi Street 3, Bangsar, which turned out to be a fitting end to a World Cup full of surprises.

Carlsberg Malaysia managing director Soren Ravn was part of the entourage. The Carlsberg crew of cheerleaders, percussionists and dancers gave football fans a great warm-up to the big match.

"The celebration of football here is awesome and Carlsberg is proud to be part of the game with football fans everywhere throughout the month," said Ravn.

"Carlsberg has always been part of premium football, and this electric atmosphere is the reason we'll continue to be a big part of football come 2012 with our sponsorship of the UEFA Euro 2012."

The final tournament will be hosted by Poland and Ukraine between June 8 and July 1, 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe.

The UEFA European Championship is considered the most successful marketing activity for the Carlsberg brand and Carlsberg has been part of UEFA Euro for almost a quarter of a century.

The 2012 tournament will be the seventh consecutive tournament with Carlsberg as the official partner.

"Now that the World Cup is over, we will focus our attention on the Euro 2012," said Soren.

Carlsberg became a sponsor for the UEFA European Championship back in 1988.

"Carlsberg is among the most committed football supportive brands in the world. We continuously strive to provide engaging and broad activities and events for the millions of dedicated Euro fans, and the Euro 2012 will be no exception," said Carlsberg Breweries international marketing director Keld Strudahl.